The Importance of Personal Connection

Connections in the Credit Union Industry take on many forms. To name a few, credit unions must focus on building member connections, creating new and maintaining long-lasting employer group connections and connecting with the community in which business is conducted.

Each of the aforementioned connections take time to build and nurture; staying connected with them all can seem to be an overwhelming task!

Here is where social media comes to the rescue! Social media outlets such as LinkedIn, Twitter & Facebook allow credit unions to reach out to connections, share news, post updates and interact in an online digital forum. Technology has even allowed credit unions to connect with their membership through Mobile Applications – those with developed APPs allow members to conduct their financial business on a Smart Phone or tablet! Its ingenious! Credit unions are now able to “be where their users are” at, virtually, any point in time.

I often wonder, “is this enough?”. Of course, I would not minimize the importance of technology and social media; however, the need to personally engage your customer, face to face, or over the phone should not be left out of any communications plan. In fact, finding a balance between technology, social media and a personal presence is key!

I came across an article today titled “A Fresh Idea”. http://www.cumanagement.org

As mentioned in the article, Teachers Federal Credit Union, has uncovered a need in the community, determined a method of satisfying that need and utilized social media tools to spread the word to the community.

Sure, a farmer’s market in your parking lot is sure to increase branch traffic for the Credit Union – but it does so much more! Creating this connection brings the credit union closer to the community and shows a support to local business. More importantly, it demonstrates the CU’s desire to enrich the lives of its members and the community.

Utilize social media to give your business a personality, keep your users informed and generate new leads; take advantage of all that social media has to offer! Social media is a communication tool that is here to stay and vital to embrace; however, take caution in underestimating the importance of the personal connection.

Through our valued credit union partnerships, PFP | The Family Security Plan®, is able to engage with our members and credit union partners through a variety of communication channels. Working individually with members inside the credit union lobby, meeting with members at their employer groups, connecting over the phone, digital marketing campaigns and a sound social media strategy,  PFP | The Family Security Plan® remains committed to building that personal connection with our employees, credit union partners and policyholders!

Written By: Amanda Keefe