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Benefits of Insurance Business Insights Compliance and Risk Coverage Comparisons Credit Union Insights Financial Education and Planning Insurance Affordability Member Loyalty
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Business Services Digital Marketing Member Engagement
Topic
Benefits of Insurance Business Insights Compliance and Risk Coverage Comparisons Credit Union Insights Financial Education and Planning Insurance Affordability Member Loyalty
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Read more Business Services vs. Member Engagement: What’s the Difference?
Business Services vs. Member Engagement: What’s the Difference?
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Business Services vs. Member Engagement: What’s the Difference?
7 min Business Insights Financial Education and Planning
Read more How much does a credit union member engagement program cost?
How much does a credit union member engagement program cost?
Article
How much does a credit union member engagement program cost?
7 min Business Insights Member Loyalty

Marketing Strategies

Learn More About Digital Marketing
Learn More About Digital Marketing

Member Engagement

Learn More About How We Can Engage With Your Members
Learn More About How We Can Engage With Your Members

Customer Stories

The team was compassionate, responsive, and made it easy to understand our options when we needed help most.
Miranda T. Policyholder
Disability
I want to make sure that my bills are still paid in the event that I fall victim to something debilitating to my health. Losing an income may not be the end all but it would be better to not lose it at all. I chose protection because I would rather have peace of mind.
Saundra D. Policyholder
Critical Illness
The process was straightforward, and I felt supported every step of the way during a difficult time for my family.
Maria S. Policyholder
Term Life
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What best describes your current life situation?
How old are you?
Are you currently employed?
What is your biggest financial concern if something unexpected happened?
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Which of these apply to your current situation?
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How long do you need coverage?
Would you like to cover anyone else in your family?
Select all that apply
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How would you describe your lifestyle?
What matters most to you in an insurance plan?
What weekly budget are you comfortable with for insurance?
Almost there! Where should we send your personalized recommendation?
A Family Security Plan® specialist may also reach out to answer any questions.

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    What’s your age range?
    Do you support children, a spouse, or other family members?
    Have you had a big life change lately?
    What best describes your job situation?
    Do you or your spouse work in a high-risk job?
    (for example a firefighter, police officer, construction worker, etc.)
    How long could your household stay afloat if your income stopped?
    Do you have emergency savings set aside?
    Do you have life or supplemental insurance through work or elsewhere?
    Will your insurance coverage continue if you leave your job or retire?
    Have you reviewed your insurance in the past year?
    Do you have any major debts?
    If something happened to you, could your family maintain their lifestyle?
    Are you concerned about losing income if you couldn’t work?
    What types of insurance are you open to learning more about?
    Select all that apply
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    What’s your monthly budget for coverage?
    Your Family Security Score is Ready!
    Enter your details below to view your complete results.

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      Credit Union Health Score
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      Credit Union Health
      We innovate from within, embracing needed change with speed and implementing new ideas as part of a formal strategic plan.
      Are your ideas truly inspired from within your team? Does implementation happen, or do great ideas stall between inspiration and execution?
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      Completely disagree
      Completely agree
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      Credit Union Health
      Our third-party relationships are genuine strategic partnerships that advance our long-range and short-term strategies.
      Do your partners bring measurable value beyond their product or service, or do they simply fill a line item in the budget?
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      Completely disagree
      Completely agree
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      Credit Union Health
      Our leadership team holds itself and our teams accountable to clear, measurable goals, and everyone knows the numbers.
      Does the team know what is expected? Do they solve their own problems, or rely on the CEO to come up with solutions? Does everyone know and can recite the credit union's overall goals?
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      Completely disagree
      Completely agree
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      Channels Of Access
      We proactively reach out to our membership through outbound calling, email campaigns, and community outreach rather than waiting for members to come to us.
      Industry data shows only 30% of loan origination comes from proactive channels. Where does your credit union stand? Insurance is 95% proactive: how proactive are you?
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      Completely disagree
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      Channels Of Access
      Our Business Development Team systematically visits employer groups and intentionally builds lasting relationships with key contacts throughout.
      Is your BD team held accountable to visits and results? Are contacts tracked continuously, not just when a position turns over?
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      Completely disagree
      Completely agree
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      Channels Of Access
      Our online and mobile banking, social media, and email marketing actively generate interest in products and services, pointing members toward educational content and referrals.
      Do you have your own content or do you pull from outside? Is it personalized and segmented by member life cycle, or are you still sending blanket messages to your entire membership?
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      Completely disagree
      Completely agree
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      Channels Of Access
      Our branches and contact center are optimized to educate members and generate meaningful cross-selling results, not just service transactions.
      How is cross-selling measured? Is it consistent across the team, or dependent on a few top performers? Does everyone know the numbers, and are those numbers celebrated?
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      Completely disagree
      Completely agree
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      Member Engagement
      We have a systematic outbound engagement program that builds trust before the call, uses member data to personalize each conversation, and produces measurable results.
      Is it truly systematic, or occasional and one-off? Do you warm up the call with personalized emails first? A program that runs occasionally produces occasional results.
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      Completely disagree
      Completely agree
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      Member Engagement
      Our member engagement conversations consistently lead to action - members participating in appropriate products and services - and we track and celebrate those results.
      What is the desired call to action on each engagement, and is it consistently measured? Are the actual results meeting the purpose of the program?
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      Completely disagree
      Completely agree
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      Member Engagement
      We measure the critical metrics of our engagement program - loan conversions, cross-sell results, retention rates - and use that data to make real decisions.
      Can you show the results of your engagement program right now in a report, not an estimate? A program without data is a program running on belief.
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      Completely disagree
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      One last step.
      Your Credit Union Health Report is ready. Enter your information below and a Family Security Plan specialist will be in touch to walk through your results.

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